A.R.M. Holding Partners with BIG-Bjarke Ingels Group to Design Transformative Dubai Masterplan

A.R.M. Holding has unveiled its most ambitious project to date: a complete reimagining of Dubai’s historic Jebel Ali Racecourse in collaboration with BIG-Bjarke Ingels Group.

Spanning five square kilometers, the new masterplan turns the former racetracks into a walkable, green, and human-centered district, anchored by a vast central park and stitched together by shaded streets, public plazas, and eight mixed-use neighborhoods.

At the heart of this transformation is a commitment to urban life at its best: accessible, sustainable, and deeply rooted in place. The design preserves the spatial memory of the racetrack, weaving equestrian and ecological elements into the city’s future fabric. All essential services, green space, mobility, culture, education, are within a five-minute walk.

“This is more than a new neighborhood. It’s a statement about how cities should grow, by putting people and nature at the center,” said H.E. Mohammad Saeed Al Shehhi, CEO of A.R.M. Holding. “It reflects our belief in prosperity that’s shared, thoughtful, and lasting.”

The plan is guided by 17 KPIs across sustainability, wellbeing, identity, and innovation. Construction begins in 2026, with phased development across residential, cultural, and civic infrastructure.

The announcement has been picked up by global architecture and design media publications including: Designboom, AD Middle East, Construction Business News ME, CNN Business Arabic, Fast Company ME, Arabian Business, Zawya, The National, Trade Arabia, Construction Week Online, Archilovers, Parametic Architecture, Dubai Eye 1038, MSN, Prop Search, ArchDaily, Emirates7, Bazaar Times, Plant & Equipment News, Finance360, OneArabia, Upper Setup, HiDubai Focus, MenaFN, Arabian Post,AlAin (Arabic), Nabd (Arabic), MSN (Arabic), UAE Barq (Arabic) – Instagram, DXB Barq (Arabic) – Instagram and Sandy Times.