The FMCG industry is one of the largest industries in the world with demand for consumer-packaged goods continuing to grow and expand. Consumers are spoiled for choice in many categories from household items, food products, beauty and hygiene accessories, and so forth. With the rapid population expansion in the region, consumer demand for goods into the Middle East has grown exponentially over a short amount of time. The industry faces stiff competition among manufacturers and distributors and, as a result, investment in FMCG industry is also steadily increasing.